Red Sox Opening Day – 2017

Challenge:
The Boston Red Sox marketing department was seeking help with their 2017 Opening Day Festivities. With a limited timeframe and opening day quickly approaching, we had to move fast.

Superior was more than ready to jump in the game.

An annual tradition for more than 100 years, opening day has always been a much anticipated highlight of the spring season in the Boston community.

Results:
Along with Wally the Green Monster, the official Red Sox mascot, the sellout crowd enjoyed mid 50 degree temps, a great Red Sox win and upon arrival, some great souvenir giveaways, supplied by the creative team at Superior.

Play ball!

Location:
Fenway Park • Opening Day 2017
Boston, MA